The digital ad market, explained visually.
This research hub separates published market facts from illustrative AdGo demos. Numbers are labeled by source and date, while every model can be interacted with.
2021 → 2025: a rising internet advertising base.
IAB/PwC reports record 2025 revenue of $294.6B and 13.9% YoY growth.
Internet ad revenue trend
The five-year pattern is presented as a line because time order matters. It is not a forecast beyond the published 2025 result.
2025 category metrics
2025
Category metrics can overlap and should not be summed as a single pie.
2026 is forecast as a $1.06T advertising year globally.
dentsu's May 2026 mid-year update covers 56 markets and forecasts 5.0% global ad-spend growth, with digital representing 69% of spend.
Forecast signals
Digital video crosses the $80B mark in the 2026 U.S. forecast.
IAB says 2026 U.S. digital video ad spend is projected to surpass $80B, growing 11% YoY, with social video, CTV and online video all participating in the market.
Total digital video
Includes CTV, online video and social video in the IAB definition.
2026 YoY growth
The projection is for digital video spend, not all advertising.
Five-year volume
IAB says digital video has doubled in volume over the last five years.
82.8M internet users, with 186M mobile connections.
DataReportal's Digital 2026 Bangladesh report uses late-2025 data. Mobile connections can exceed people because one person may use multiple connections.